Scott Waxman, Co-President Diversion Books

Welcome, Scott. Diversion is a brand new e-publisher, but you’ve been around the publishing industry for quite awhile, first as an editor with HarperCollins and then in launching the Waxman Literary Agency in 1997. Why did you decide to start an e-publisher?

SW: I like the opportunity the eBook format presents to the author. There’s a sense of being able to control your own destiny for projects that the big houses don’ t want to bother with. I’ve been at this long enough to trust my own instincts on a book. So, just because a publisher says it’s “too small”, we can now attempt to prove them wrong and still make a go of it. I also think there’s an excitement to the early days of epublishing that inspires new ideas and creativity. I look forward to being a part of this landscape and to helping authors navigate through it.

How is the vision of Diversion different from other e-publishing houses?

SW: I think because it emanates from my literary agency it gives us a unique perspective on what the authors need and want. Because we understand editorial development, rights, various genres and the everyday life of an author I believe it will provide a comfort level for writers. We also have a strong focus on original content whereas it seems that the majority of epublishers are looking for out of print or classic eBook rights. Again, this is in keeping with our day jobs as agents which is primarily to sell new material so the two should work hand in hand very well.

What do you see as your role as in developing the career of the whole author?

SW: In terms of Diversion, we see ourselves and an author’s partner, working closely to publish their eBook successfully.

Where do you seen digital books going in the near future?

SW: There will be a lot of experimenting with formats, genres, enhancements. For the time being, as with all of publishing, brand name books originating in print will sell the vast majority of copies. But eBook bestsellers, meaning books that started as eBooks are coming and I wouldn’t be surprised if we have an eBook sell over 100,000 copies, at a reasonable price within the next 12-18 months.

And, of course, I have to ask this because everyone will want to know, what are you looking for?

SW: Besides being open to all genres, we are looking for authors who either have an existing online audience that we can tap into as well as an understanding of social networking on the web. This will be crucial as we attempt to sell eBooks into what is quickly becoming an extremely crowded marketplace.

Congratulations on your launch of Diversion Books!

OK, so I’m starting a new book. (Well, let’s be truly honest, I’ve got three of them going right now.) The point is this new book is a little more difficult for me to start than most I’ve worked on.

And it’s because of the characters.

It’s one thing when they step on stage and demand a staring role in your head and start spouting of dialog faster than you can type it. It’s another thing when you’ve got an alpha male who’s a lost soul and wants to be left the hell alone…by everyone…including me.

Trying to get him to open up enough that I can figure him and out write him down is like trying to ply a vegetarian with a steak. It isn’t working. Not interested is not interested.

So as a writer, what am I supposed to do? Well, I’m going to fall back on the good only journalism interview and hope he gives more than one word answers (which I’m not counting on.) If that fails I might interview the secondary characters around him and see if I can dig up some dirt.

And if that fails…well then I’m going to start the story with the heroine and he’ll get dragged into it at some point.

*sigh* And my husband wonders why I can’t remember to pick up drywall screws…I have way too much in my head.

There are a lot of times as a writer where you shake your head and say, “Why me?” Like the time my publisher declared bankruptcy three weeks before my book was supposed to be on bookshelves, or the time I submitted several books to a publisher and received encouraging revision letters only to have my revisions on those books ultimately rejected. Or the recent snarfunkle with Harlequin and RWA over Harlequin Horizons that’s left me with no chance to enter my books in the RITAs unless things change.

But I’ve found that dwelling on the negative doesn’t help your career. Far more positive and powerful is a thankful heart.

It comes from the idea of what you focus on is what you draw to you.

So I’m thankful for my contracts with Harlequin, that my writing is going to be in books in the hands of readers in 2011 (I know it seems like a long time but in the publishing world it’s not.)

I’m thankful for both my writing and non-writing friends who keep me sane in different ways – the writers because they understand how crazy a business publishing really is, and the non-writers because they don’t care about the business at all.

I’m thankful for the chance to be able to write the stories out of my head – because really, my therapy bills would be astronomical if I had to pay to talk them all out.

I’m thankful that there are readers out there who love romance. Thank you for reading what we write!

I’m thankful that my computer has kept up this far with me and continues to chug along.
I’m thankful for my husband and my kids who encourage me and make me want to be a better writer.

I’m thankful for RWA and the published members who’ve offered support and education over the years that helped me get to where I am.

And of course I’m thankful for you. Because I may not know exactly who you are at this moment, but you are still reading this. And that makes me smile.

May your holidays be full of love, light, and joy.

Cheers,
Theresa